public citizen

Social media assets, copywriting, research
Summer 2021

During my internship with NGO Public Citizen, I lead social media content creation and strategy for the #StopPlayingGames campaign, reaching 650k audience across Twitter, Instagram and Facebook.

◀ Our goal was to use the spectacle of the Summer 2021 Olympic games to draw attention to global COVID-19 vaccine inequality.

◀ Infographics sharing and visualizing vaccine disparity statistics

◀ Posts were branded with a logomark of a coronavirus with olympic colors, highlighting the complicity of many attending nations in perpetuating vaccine inequailty

◀ I also researched and made infographics for a vaccine inequailty issues apart from the campaign, for the Access to Medicines instagram audience