Sarah Teng   about  selected 
   





*ANTEFLING CONCERT *



Antefling is a concert put on by student radio as an underground alternative to Yale’s annual Spring Fling. As design director, I developed a visual identity and created posters and logos to reflect the cyberpunk futurism aesthetic of this year's lineup of hyperpop artists. 


Read on for more details about my design process
TIMELINE
3 weeks, April 2023

SKILLS
Visual Identity, Graphic Design, 3D modeling, Motion Design

TOOLS
Photoshop, Blendr, NomadSculpt, AfterEffects

CLIENT
WYBC Yale Student Radio











   LOGOS












MERCH

 

PROCESS


 As design director of radio, I’ve created many one-off posters for our basement shows and worked with musicians/artists to make designs consistent with their visual identities. I was excited to take on this assignment because the aesthetic of the artists aligned with my own and would be a fun chance to design multiple posters, logo, and merch around one visual identity.

 As with all the radio events I design for, I listened to the headliner and opening artists music and researched their visual identities before hand. I was also given a moodboard by the concert organizers to work with. Cyberpunk and Y2K aesthetics came to mind when I looked at their moodboard, so I made my own inspiration board with those aesthetics as well as common visual motifs used in the hyperpop music genre and some of our headliner’s album art. 











 From this, I played around with typefaces and made 3 logos inspired by blocky y2k fonts and black metal lettering to be screen printed onto shirts

I initially presented these logos to the organizers as different directions we could go with the visual identity, but they liked all 3 of them and wanted to make multiple merch and poster designs from each.






After the logos were set, I started developing other aspects of the visual identity by experimenting with posters. Since I had a lot of creative freedom with this project, I decided to explore the identity through making rather than start with an established visual identity.


In my initial mockup (above), I was frustrated with how the text got lost against all the decorative lines, so I scrapped my first design and made some new iterations with 1 central 3D element and grid textures. 




I further developed the cyberpunk inspired visual identity by bringing in 3D-modeled metallic elements.
My final designs incorporated the following to communicate a cyberpunk identity for our hyperpop concert:

  • Type: pixelated and slanted blocky typefaces for that futuristic cyber feel
  • Colors: Neon green contrasted against black background
  • Materials: Metals and liquid chromes, old analog screens, grid textures


FINAL POSTERS



SOCIAL MEDIA ASSETS


Animated in AfterEffects, Modeled in Blendr & NomadSculpt :)






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